Also consider using geometric patterns, an illustration, or large typography on a field of solid color.ĭesigners often focus solely on the front of the envelope, forgetting the back is also valuable design real estate. Using full-bleed, large photography can also be a showstopper. In its simplest form, a full-bleed image of a surface, such as a brown paper bag, wood grain, or crinkled paper, can be added and carried all the way from front to back on the direct mail piece. We’ve seen this done with great success in several different ways. The recipient is presented with something that intrigues them and suggests, visually, that this envelope MUST be opened. We’re beginning with the easiest idea: designing to add color and imagery to the outside of the envelope.
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